Flicking through a copy of New Zealand’s LIFE Magazine from 24 July, 1967 a quite incredible story stands out on one of the most influential pop bands of our lifetime. It is written at a very interesting time, the turning point of a very sharp decade, a period where psychedelia and exploration gave new aspect and provides great insight into the changing mood and evolution of the most famous pop band of our time.
Seeking out those stylish statement pieces has been a part of my life since I was a child. Fondly connecting with a past life so vividly as though my arrival in this world was somewhat repeated. I have always thought that when you acquire a piece of vintage clothing you can feel the soul of the life it once had or maybe it’s the residual energy of the person that once owned it. Whether its thrift shops, op shops, boot sales or markets I have always, and still do, relish the excitement of the hunt!
Without the Modernist subculture and the spark it generated, Britain’s soul would today remain a conservative grey; sterile in expression, decisively bland in flavour, humbled by a collapsed Empire. The curious and hungry spirit for something new amongst the earliest Mods eventually presented Britain’s stiff upper lip a new bosom to caress. This is the first part of a small series where we will take you through the back story of what Mod really is and how it developed into the coolest subculture in Britain and beyond.
(Authors Note – LDS, Feb 15)
THE-VINTAGE 